Watch presentation
How to create watch cards for friends, collectors and social media.
A watch card turns selected photographs and information into a consistent presentation. Its purpose is to communicate the identity of a watch clearly without publishing the collector’s complete private record.

Choose the audience first
A card for close friends, a collector community, a client or a public social media account may need different information. Decide what the audience needs before selecting fields.
Use photographs and details selectively
Brand, model, year, specifications, a short story, condition or price may be useful. Serial numbers, purchase documents, acquisition costs and private notes generally belong outside the public card.
Share one watch or a curated group
A single card can introduce one watch. A coordinated set can present watches connected by brand, style, purpose, availability or personal significance.
H4icons watch cards
H4icons is designed to create polished cards for one or several watches and share them with friends, collectors, clients or on social media while the underlying records remain private.
Written and reviewed by Oscar Herrera for H4icons. H4icons is an iPhone app currently in development and is coming soon to the App Store.